It also didn’t help when the company asserted in its privacy policy update that opting out of the machine learning features wouldn’t block employees from viewing user notes for other reasons. “Our primary goal with the communication was to be as blatantly transparent as we possibly could, and in the spirit of not trying to get to nuance on it, we just went for the blunt instrument,” said Andrew Malcom, Evernote’s senior vice president of marketing.īluntness and a lack of detail-coupled with the fact that Evernote hasn’t yet completely figured out exactly what it plans to do-helped lead to the perfect storm of confusion and dismay when the new privacy policy was announced Wednesday.
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